Communicating Education
Communicating education is being transparent about the changes in educational systems, which helps build trust between parents and the school. Trust is essential to ensure parents are comfortable and confident in their child's educational journey.
The best school systems worldwide have drastically changed into revolutionary spaces that allow children to investigate and discover their true potential. For a long time, students were expected to perform well in theoretical exams on restrictive subject combinations irrespective of their talent, interest and ways of expression varying from one another. In contrast, the recent shift in education identifies each child as unique and embodies rich characteristics that, when rightly tapped, can be harnessed in the most powerful way. Instead of focusing on control and management, it is now possible to build a learning structure that assumes students as independent, resourceful and motivated learners.
Schools must communicate clearly to embrace this education revolution that enables learning to become a part of generation z and generation alpha lifestyles. This new structure of education which allows students to take responsibility for their learning, peers and others in the community, must be a part of constant messaging. Schools that have adopted this renewed way of learning through a dynamic pedagogy to state their purpose must establish a brand for themselves.
Every school has a unique value proposition, and when effectively communicated, it benefits parents to make informed decisions based on the needs of their children. Schools providing comprehensive information about their culture, academic program, extracurricular activities, and other value-based educational programs, such as outbound learning and service learning, allow parents to distinguish between schools to identify if a school is playing a critical role in a child's overall well-being.
The cognizant school systems around the world are changing, enabling children to be not national citizens but global citizens, expanding their idea of "Us" and "We". A radical change in the ownership from national to global creates a sense of oneness and therefore nurtures personal respect for others. From thereon, children tend to actively partake in the community and work with others to make the planet more peaceful, sustainable and fair.
The shift from conventional learning and quantitative assessment to experiential learning and qualitative assessment will help the younger generation develop core competencies that allow them to engage with the world around them actively. They will be equipped with skills to discover, evaluate and manipulate new knowledge.
Read this work published online: Communicating Education
